Lo3 D1

How does your planned connect reflect the codes and conventions of a real programme?

After analysing Capital XTRA, and their programmes. I understand that they use specific codes and conventions to produce a good radio programme. One example of this, would be the introduction, and jingles that play at the beginning of a radio show, or when introducing a new host. I utilised this specific convention in my radio programme and included a jingle and intro into our radio programme. The jingle we used was in the style of Hip-Hop, as our programme focused on interviewing a Rapper called 1Mawb. We have done this as too make the audience know that they are listening to a Hip-Hop radio station.

As for the presentation style, it is very informal and targeted towards a younger demographic of teens and young adults. This is because our product is centered around young Hip Hop artists that are building and growing a fanbase, meaning we market mostly towards a younger target audience that would enjoy this content. Our programme is recorded this way, as we researched many different radio shows such as Capital XTRA, and BBC Fire in the booth. By doing this we recognised the codes and conventions that the host's of these shows used in order to appeal to a more younger or ethnic fanbase. After researching Charlie Sloth, who host's Fire in the booth, we realised that he speaks in a dialect that is similar to how UK rappers would speak. This was obviously done to make his content more appealing to people who enjoy UK rap. So when recording our radio programme, we made sure to speak very informal, and use dialect that would be relatable towards our target audience.

The structure and content of our show includes an interview, along with a song from the rapper 1Mawb, and also informal conversations between the Host, Co Host, and guest of the show. We have interviewed a young rapper from Doncaster as the rap genre is enjoyed by a more younger target audience. 

When implementing the background music into our programme, we chose to include Hip Hop beats that we both made, and found for free on YouTube. We chose this music as it would appeal to the audience more, and relate more to the content that is in our programme. A lot of radio shows that appeal to a younger target audience include background music that plays during the introduction, or during interviews. This is done to keep the attention of our target audience, so they do not lose interest in the programme. As the amount of content that can be accessed nowadays has made the attention span of many younger people shorter than normal. 

The jingle that we use is very stereotypical to a show like ours. This is because we took inspiration from similar radio programmes and what jingle they include and where they place them. We also researched BBC Fire in the booth, which includes sound effects that the host plays when he feels necessary. One example would be the explosion sound effect that would play during a freestyle or the introduction of the guest. We may include these in our final version of our product. However, we may not considering how we structure our content, and if we want to make it more chilled out rather than loud. 

Our advert is of the short film our group made during Christmas of 2021. Called "Persona", the film is about a criminal who becomes crazy after a terrible accident, obtaining multiple personalities that change how he acts. We have chosen this to advertise as an action comedy/action movie would appeal to young adults and teens similar to our radio programme. To advertise this within our radio programme, we will use free trailer music that is very stereotypical for action movies like ours. Plus, one of us will record vocals for the trailer that will be used to describe the movie for the audience. The content of the short film is suited for our target audience as we include Hip-Hop elements and a lot of comedy that is relatable and suitable for a younger generation. Compared a Toyota radio advert, you can see how we have used similar conventions to ensure that our product sounds real as well. This advert also used background music compared with SFX and the main actor describing the content of the product. We utilised these conventions and made our product similar to make it sound real.